Lou What Wear started in September 2011 as a creative outlet to share what I loved about the city and anything else catching my eye. Ten years later, it's changed - like we all have - but is still a reflection of that original idea. Lou What Wear is an outlet to showcase personal style – both mine and others as well as style inspiration, home decor, beauty and whatever else that I can't stop talking about.
As for me, I'm Danielle. I grew up in Miami, FL but moved to Kentucky for college and never left. Really all it took was going to the Kentucky Derby once to know I'd never leave Louisville. Passionate about the things I love, I'm a mom of three kids (Drew, Reese and Blake), small business owner and sports lover.
You can find me on Instagram sharing snippets of our life, exploring Louisville and talking about all things in pop culture I'm obsessed with. In addition, I co-host a podcast called Push Push where my girlfriend Shannon and I talk all things Formula 1 racing... just watch Drive to Survive and report back.
Get in touch with us to be considered for potential projects!
Remember that small business owner thing I mentioned above, well this is it.
Lemonade PR was started in 2017 by myself and my business partner Lynsey Trager as a way to combine our experience in traditional public relations with digital, social and influencer marketing. We're a boutique agency that puts a priority on high-quality content creation, thoughtful influencer campaigns and results-driven strategy. Our clients include Old Forester, Woodford Reserve, Herradura Tequila, The Bellwether Hotel, the Belle of Louisville and NTS Development.